INTRODUCTORY

Part 1
1.5 - 2.5 Hours
Rs.  999

SYLLABUS

ESCM191
Introduction
Type of Retailers

intermediate

Part 2
6 - 7 Hours
Rs.  3499

Part 1 + Part 2
7.5 - 9.5 Hours
Rs.  3999

SYLLABUS

ESCM191
Introduction
Type of Retailers

ESCM192
Multi Channel Retailing
Customer Buying Behavior
Retail Market Strategy
Financial Strategy
Retail Locations
Retail Site Locations
HRM
Info system & SCM
 

advanced

Part 3
10 - 14 Hours
Rs.  6999

Part 1 + Part 2 +Part 3
17.5 - 23.5 Hours
Rs.  8499

SYLLABUS

ESCM191
Introduction
Type of Retailers

ESCM192
Multi Channel Retailing
Customer Buying Behavior
Retail Market Strategy
Financial Strategy
Retail Locations
Retail Site Locations
HRM
Info system & SCM

ESCM193
CRM
Managing Merchandising Planning Process
Merchandising Purchase Report
Buying Merchandise
Retail Pricing
Retail communication mix
Managing the store
Store layout, merchandising design