advanced
Part 3
10 - 14 Hours
Rs. 6999
Part 1 + Part 2 +Part 3
17.5 - 23.5 Hours
Rs. 8499
SYLLABUS
ESCM191
Introduction
Type of Retailers
ESCM192
Multi Channel Retailing
Customer Buying Behavior
Retail Market Strategy
Financial Strategy
Retail Locations
Retail Site Locations
HRM
Info system & SCM
ESCM193
CRM
Managing Merchandising Planning Process
Merchandising Purchase Report
Buying Merchandise
Retail Pricing
Retail communication mix
Managing the store
Store layout, merchandising design
